The Frida-y Edit: Your Next Summer Fit

Easy, sun-soaked and effortlessly cool — this is our idea of our perfect Summer beach fit.

The Holiday Gift Guide 2025

This year we've curated a gift guide for each of four The Frida Edit women: The Modern Classic, The Effortless Evening Insider, The Soft Luxury Mum and The Summer-Inspired Bohemian.

We scoured the internet so you don't have to...

The Frida-y Edit: Tonal Glamour this Festive Season

This week’s Frida-y Edit is all about tonal glamour ahead of the festive season.

The Frida-y Edit: Eurpoean Summer but Make it 90s

We are completely embracing the comeback of capris and feeling very European Summer when paired with a silk halter top (tip: fashion one from a pareo/scarf).

The Frida-y Edit: Summer Soirées

As Summer soirées fill the calendar, dressing for the season becomes an art of balancing ease with intention. This week, we’re embracing a look that feels relaxed yet elevated.

The Frida-y Edit: Afternoon Socials

A bit of shine for afternoon socials — an edit of relaxed denim, golden accents and understated glamour. Perfect for late lunches, weekend catch-ups and that golden hour glass of wine.

The Frida-y Edit: Weekend Ease

Welcoming the weekend with colour, soft draping and a personalised adornements — the kind of effortless look that takes you from brunch to golden hour with ease.

The Frida-y Edit: Warmer Weather

The warmer weather has us inspired to dress light, bright and easy. This week’s edit blends a light colour palette of elevated everyday basics.