Our Values

Conscious Consumption

Consuming less and consciously is core to the way we do business at The Frida Edit. We design and launch pieces with a minimal approach, without encouraging over-consumption or the need to fill your life with fast moving fashion trends. Our customer desires a life lived more consciously and this flows through to how they invite beautiful things into their life. 

Passing on Value

We could make cheaper jewellery using materials such as brass or stainless steel but we believe in creating pieces for our customer that have intrinsic worth. We believe in consuming higher quality and consuming less. 

Accessibility & Choice

Although we are dedicated to providing high quality jewellery, we also strongly support price accessibility and the choice to spend your money in ways that align with your values. 

Transparency & Respect

We act in accordance with the utmost respect for our customer. We believe in being transparent and ethical with our pricing. We do not apply extremely high markups that you see from brands that use cheap materials.

 

About Our Roots

Letter from the founder

The Frida Edit was born when my son was born. The brand was conceived while I was on maternity leave. For me, not only did motherhood come with a huge sense of joy and achievement but also, sacrifice like no other and a sense of responsibility not only to my new family but to my “old” self. With time now so limited and tied to another tiny human being I felt that if I wanted the freedom I craved, I had to create it for myself.

The concept behind The Frida Edit is to deliver the modern, busy woman with curations that elevate your everyday, support style (self) expression and work with your lifestyle, allowing you to focus on the things that matter most. Our offering is based on a minimal and highly considered approach to consumption, whilst remaining accessible.  

I hope that you will come along the journey and find something you love.

 

Sincerely,

Jennifer